:root {
  --plum: #22152a;
  --plum-deep: #150c1b;
  --cream: #fff4e6;
  --cream-dark: #eadac7;
  --orange: #ff5b35;
  --orange-dark: #df3f1c;
  --olive: #8ea34a;
  --ink: #24182a;
  --line-dark: rgba(255, 244, 230, 0.24);
  --line-light: rgba(34, 21, 42, 0.2);
  --font-display: Impact, Haettenschweiler, "Arial Narrow Bold", "Arial Narrow", sans-serif;
  --font-body: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  background: var(--plum);
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--cream);
  font-family: var(--font-body);
  text-rendering: optimizeLegibility;
}

body,
button,
a {
  -webkit-font-smoothing: antialiased;
}

a {
  color: inherit;
  text-decoration: none;
}

img {
  display: block;
  max-width: 100%;
}

button,
summary,
a {
  -webkit-tap-highlight-color: transparent;
}

:focus-visible {
  outline: 3px solid var(--orange);
  outline-offset: 4px;
}

.site-header {
  position: absolute;
  z-index: 20;
  top: 0;
  left: 0;
  width: 100%;
  min-height: 84px;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 28px;
  padding: 0 30px;
  color: var(--cream);
  border-bottom: 1px solid rgba(255, 91, 53, 0.72);
  background: linear-gradient(180deg, rgba(21, 12, 27, 0.94), rgba(21, 12, 27, 0.55));
}

.brand {
  width: fit-content;
  font-family: var(--font-display);
  font-size: clamp(2rem, 3vw, 3.25rem);
  letter-spacing: 0.01em;
  line-height: 0.82;
  transform: scaleX(0.82);
  transform-origin: left center;
}

.desktop-nav {
  display: flex;
  align-items: center;
  gap: 18px;
  font-size: 0.92rem;
  font-weight: 750;
}

.desktop-nav a {
  position: relative;
  padding: 12px 0;
}

.desktop-nav a::after {
  position: absolute;
  right: 0;
  bottom: 5px;
  left: 0;
  height: 2px;
  content: "";
  background: var(--orange);
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 180ms ease;
}

.desktop-nav a:hover::after,
.desktop-nav a:focus-visible::after {
  transform: scaleX(1);
  transform-origin: left;
}

.desktop-nav span {
  color: var(--orange);
}

.header-cta {
  justify-self: end;
  padding: 12px 17px;
  border: 1px solid rgba(255, 244, 230, 0.8);
  font-size: 0.82rem;
  font-weight: 850;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  transition: color 180ms ease, background 180ms ease;
}

.header-cta:hover {
  color: var(--plum);
  background: var(--cream);
}

.hero {
  position: relative;
  min-height: min(940px, 100svh);
  overflow: hidden;
  color: var(--cream);
  background: var(--plum-deep);
}

.hero-copy {
  position: relative;
  z-index: 4;
  width: min(47vw, 740px);
  padding: clamp(134px, 14vh, 165px) 30px 170px;
  animation: reveal-up 520ms ease-out both;
}

.eyebrow {
  margin: 0 0 18px;
  color: var(--orange);
  font-size: 0.73rem;
  font-weight: 900;
  line-height: 1.2;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.eyebrow.dark {
  color: var(--plum);
}

.hero h1 {
  max-width: 760px;
  margin: 0;
  font-family: var(--font-display);
  font-size: clamp(5rem, 9.4vw, 9.6rem);
  font-weight: 900;
  line-height: 0.78;
  letter-spacing: -0.035em;
  text-transform: none;
  text-wrap: balance;
  transform: scaleX(0.8);
  transform-origin: left center;
}

.hero h1 span {
  display: block;
  white-space: nowrap;
}

.hero h1 em {
  color: var(--orange);
  font-style: normal;
}

.hero-intro {
  max-width: 620px;
  margin: 24px 0 0;
  font-size: clamp(0.95rem, 1.4vw, 1.18rem);
  line-height: 1.6;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin-top: 26px;
}

.button {
  min-height: 56px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 32px;
  padding: 15px 25px;
  border: 1px solid transparent;
  font-size: 1rem;
  font-weight: 850;
  transition: transform 180ms ease, color 180ms ease, background 180ms ease, border-color 180ms ease;
}

.button span {
  font-size: 1.6rem;
  line-height: 0;
  transition: transform 180ms ease;
}

.button:hover {
  transform: translateY(-2px);
}

.button:hover span {
  transform: translateX(5px);
}

.button-primary {
  color: #fff;
  background: var(--orange);
}

.button-primary:hover {
  background: var(--orange-dark);
}

.button-secondary {
  color: var(--cream);
  border-color: rgba(255, 244, 230, 0.8);
  background: rgba(21, 12, 27, 0.72);
}

.button-secondary:hover {
  color: var(--plum);
  background: var(--cream);
}

.hero-visual {
  position: absolute;
  z-index: 1;
  inset: 0 0 0 33%;
  overflow: hidden;
}

.hero-visual img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center center;
  animation: hero-zoom 850ms ease-out both;
}

.hero-scrim {
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, var(--plum-deep) 0%, rgba(21, 12, 27, 0.86) 12%, rgba(21, 12, 27, 0.22) 50%, rgba(21, 12, 27, 0.18) 100%), linear-gradient(0deg, rgba(21, 12, 27, 0.5), transparent 45%);
}

.sticker-stack {
  position: absolute;
  z-index: 5;
  top: 25%;
  right: 30px;
  display: flex;
  flex-direction: column;
  align-items: flex-end;
  gap: 7px;
  animation: reveal-left 600ms 220ms ease-out both;
}

.sticker {
  display: inline-block;
  min-width: 126px;
  padding: 8px 15px 7px;
  color: var(--plum-deep);
  box-shadow: 0 6px 0 rgba(21, 12, 27, 0.24);
  font-family: var(--font-display);
  font-size: clamp(1.35rem, 2vw, 2.15rem);
  line-height: 1;
  text-align: center;
  transform: rotate(-2deg);
  transition: transform 180ms ease;
}

.sticker:hover {
  transform: rotate(0deg) translateY(-3px);
}

.sticker-orange {
  background: var(--orange);
}

.sticker-cream {
  background: var(--cream);
  transform: rotate(1deg);
}

.sticker-olive {
  background: var(--olive);
  transform: rotate(2deg);
}

.sticker-tilt {
  transform: rotate(-4deg);
}

.trust-strip {
  position: absolute;
  z-index: 8;
  left: 30px;
  bottom: 26px;
  display: flex;
  align-items: center;
  gap: 22px;
  max-width: calc(100% - 60px);
  padding: 16px 25px;
  color: #fff;
  background: var(--olive);
  box-shadow: 9px 9px 0 rgba(21, 12, 27, 0.6);
  font-size: 0.93rem;
  animation: reveal-up 520ms 260ms ease-out both;
}

.trust-strip span {
  white-space: nowrap;
}

.trust-strip i {
  font-style: normal;
  opacity: 0.8;
}

.cream-section,
.plum-section,
.orange-section {
  padding: clamp(76px, 8vw, 128px) clamp(24px, 6vw, 92px);
}

.cream-section {
  background: var(--cream);
}

.plum-section {
  color: var(--cream);
  background: var(--plum);
}

.orange-section {
  color: var(--plum-deep);
  background: var(--orange);
}

.section-heading {
  max-width: 1160px;
  margin: 0 auto 52px;
}

.section-heading h2,
.technique-lead h2,
.budget-copy h2,
.faq-title h2,
.final-cta h2 {
  margin: 0;
  font-family: var(--font-display);
  font-size: clamp(3.2rem, 6.5vw, 6.8rem);
  font-weight: 900;
  line-height: 0.86;
  letter-spacing: -0.025em;
  transform: scaleX(0.84);
  transform-origin: left center;
}

.split-heading {
  display: grid;
  grid-template-columns: minmax(0, 1.45fr) minmax(280px, 0.55fr);
  align-items: end;
  gap: clamp(36px, 7vw, 100px);
}

.split-heading > p,
.heading-note {
  margin: 0;
  font-size: 1.02rem;
  line-height: 1.75;
}

.audience-grid {
  max-width: 1320px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line-light);
  border-left: 1px solid var(--line-light);
}

.audience-card {
  position: relative;
  min-height: 370px;
  padding: 34px;
  border-right: 1px solid var(--line-light);
  border-bottom: 1px solid var(--line-light);
  background: rgba(255, 255, 255, 0.18);
  transition: color 200ms ease, background 200ms ease, transform 200ms ease;
}

.audience-card:hover {
  color: var(--cream);
  background: var(--plum);
  transform: translateY(-4px);
}

.card-number {
  color: var(--orange);
  font-family: var(--font-display);
  font-size: 1.35rem;
}

.audience-card h3,
.model-card h3,
.technique-list h3,
.process-grid h3,
.town-list h3 {
  margin: 50px 0 14px;
  font-size: clamp(1.35rem, 2vw, 2rem);
  line-height: 1.1;
}

.audience-card p,
.model-card p,
.technique-list p,
.process-grid p,
.town-list p {
  margin: 0;
  line-height: 1.7;
}

.paper-tag {
  position: absolute;
  right: 24px;
  bottom: 27px;
  display: inline-block;
  padding: 7px 12px;
  color: var(--plum);
  background: var(--olive);
  font-size: 0.73rem;
  font-weight: 900;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  transform: rotate(-2deg);
}

.light-heading {
  display: grid;
  grid-template-columns: 1fr 2.2fr 0.8fr;
  align-items: end;
  gap: 34px;
}

.light-heading .eyebrow {
  align-self: start;
}

.model-grid {
  max-width: 1420px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}

.model-card {
  padding: 20px 20px 30px;
  border: 1px solid var(--line-dark);
  background: rgba(255, 255, 255, 0.025);
}

.model-image {
  position: relative;
  aspect-ratio: 4 / 3;
  overflow: hidden;
  background: #2e2134;
}

.model-image::after {
  position: absolute;
  inset: 0;
  content: "";
  border: 1px solid rgba(255, 244, 230, 0.14);
  pointer-events: none;
}

.model-image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 400ms ease;
}

.model-card:hover img {
  transform: scale(1.035);
}

.model-image span {
  position: absolute;
  z-index: 2;
  top: 14px;
  left: 14px;
  padding: 5px 7px;
  color: var(--cream);
  background: var(--orange);
  font-family: var(--font-display);
  font-size: 0.9rem;
  letter-spacing: 0.08em;
}

.model-card h3 {
  margin-top: 24px;
}

.model-card p {
  color: rgba(255, 244, 230, 0.74);
}

.center-action {
  display: flex;
  justify-content: center;
  margin-top: 42px;
}

.technique-section {
  max-width: none;
  display: grid;
  grid-template-columns: minmax(300px, 0.9fr) minmax(500px, 1.1fr);
  gap: clamp(50px, 9vw, 150px);
}

.technique-lead {
  max-width: 600px;
}

.technique-lead > p:last-child {
  max-width: 520px;
  margin-top: 30px;
  line-height: 1.75;
}

.technique-list {
  border-top: 1px solid var(--line-light);
}

.technique-list article {
  display: grid;
  grid-template-columns: 56px 1fr;
  gap: 18px;
  align-items: start;
  padding: 24px 0;
  border-bottom: 1px solid var(--line-light);
}

.technique-list > article > span {
  color: var(--orange);
  font-family: var(--font-display);
  font-size: 1.3rem;
}

.technique-list h3 {
  margin: 0 0 5px;
}

.process-heading {
  display: grid;
  grid-template-columns: 0.65fr 2fr;
  align-items: end;
  gap: 40px;
}

.process-grid {
  max-width: 1320px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 2px solid var(--plum-deep);
}

.process-grid article {
  min-height: 285px;
  padding: 26px 24px;
  border-right: 1px solid rgba(21, 12, 27, 0.42);
}

.process-grid article:last-child {
  border-right: 0;
}

.process-grid > article > span {
  font-family: var(--font-display);
  font-size: 2.4rem;
}

.process-grid h3 {
  margin-top: 54px;
}

.coordinator-note {
  max-width: 1320px;
  margin: 34px auto 0;
  padding: 20px 24px;
  color: var(--cream);
  background: var(--plum);
  line-height: 1.65;
}

.area-layout {
  max-width: 1320px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 30px;
}

.town-list {
  border-top: 1px solid var(--line-light);
}

.town-list article {
  display: grid;
  grid-template-columns: minmax(170px, 0.38fr) 1fr;
  gap: 20px;
  padding: 26px 0;
  border-bottom: 1px solid var(--line-light);
}

.town-list h3 {
  margin: 0;
  color: var(--orange-dark);
  font-size: 1.15rem;
}

.map-frame {
  position: relative;
  min-height: 470px;
  padding: 14px;
  background: var(--plum);
  box-shadow: 14px 14px 0 var(--olive);
}

.map-frame iframe {
  width: 100%;
  height: 100%;
  min-height: 440px;
  border: 0;
  filter: grayscale(1) sepia(0.12) contrast(1.08);
}

.map-frame span {
  position: absolute;
  right: 27px;
  bottom: 26px;
  padding: 9px 13px;
  color: var(--plum);
  background: var(--orange);
  font-size: 0.75rem;
  font-weight: 900;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.budget-section {
  display: grid;
  grid-template-columns: minmax(300px, 1fr) minmax(400px, 1fr);
  gap: clamp(50px, 9vw, 150px);
}

.budget-copy p:not(.eyebrow) {
  max-width: 620px;
  margin: 28px 0;
  color: rgba(255, 244, 230, 0.78);
  line-height: 1.75;
}

.budget-facts {
  display: grid;
  grid-template-columns: 1fr 1fr;
  align-content: start;
  border-top: 1px solid var(--line-dark);
  border-left: 1px solid var(--line-dark);
}

.budget-facts div {
  min-height: 145px;
  padding: 20px;
  border-right: 1px solid var(--line-dark);
  border-bottom: 1px solid var(--line-dark);
}

.budget-facts span {
  color: var(--orange);
  font-family: var(--font-display);
  font-size: 1.2rem;
}

.budget-facts p {
  margin: 38px 0 0;
  font-weight: 750;
}

.faq-section {
  display: grid;
  grid-template-columns: minmax(260px, 0.7fr) minmax(480px, 1.3fr);
  gap: clamp(50px, 10vw, 170px);
}

.faq-title > p:last-child {
  max-width: 400px;
  margin-top: 24px;
  line-height: 1.7;
}

.faq-list {
  border-top: 1px solid var(--line-light);
}

.faq-list details {
  border-bottom: 1px solid var(--line-light);
}

.faq-list summary {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 24px 0;
  cursor: pointer;
  list-style: none;
  font-size: 1.05rem;
  font-weight: 800;
}

.faq-list summary::-webkit-details-marker {
  display: none;
}

.faq-list summary span {
  flex: 0 0 auto;
  color: var(--orange);
  font-size: 1.65rem;
  transition: transform 180ms ease;
}

.faq-list details[open] summary span {
  transform: rotate(45deg);
}

.faq-list details p {
  margin: -7px 45px 24px 0;
  line-height: 1.75;
}

.final-cta {
  padding: clamp(80px, 10vw, 150px) 24px;
  color: var(--cream);
  background: var(--orange);
  text-align: center;
}

.final-cta .eyebrow {
  color: var(--plum);
}

.final-cta h2 {
  transform-origin: center;
}

.final-cta > p:not(.eyebrow) {
  max-width: 720px;
  margin: 24px auto 0;
  font-size: 1.05rem;
  line-height: 1.7;
}

.final-actions {
  justify-content: center;
}

.button-cream {
  color: var(--plum);
  background: var(--cream);
}

.button-dark {
  color: var(--cream);
  border-color: var(--plum);
  background: var(--plum);
}

footer {
  position: relative;
  display: grid;
  grid-template-columns: 1.45fr 0.7fr 1fr 0.8fr;
  gap: 44px;
  padding: 64px clamp(24px, 6vw, 92px) 90px;
  color: var(--cream);
  background: var(--plum-deep);
}

.footer-brand p {
  max-width: 420px;
  color: rgba(255, 244, 230, 0.68);
  line-height: 1.7;
}

footer h3 {
  margin: 0 0 18px;
  color: var(--orange);
  font-size: 0.75rem;
  text-transform: uppercase;
  letter-spacing: 0.1em;
}

footer a,
footer div > p {
  display: block;
  margin: 0 0 10px;
  color: rgba(255, 244, 230, 0.78);
  font-size: 0.9rem;
  line-height: 1.65;
}

footer a:hover {
  color: var(--orange);
}

.copyright {
  position: absolute;
  left: clamp(24px, 6vw, 92px);
  bottom: 22px;
  margin: 0;
  color: rgba(255, 244, 230, 0.45);
  font-size: 0.75rem;
}

@keyframes reveal-up {
  from { opacity: 0; transform: translateY(18px); }
  to { opacity: 1; transform: translateY(0); }
}

@keyframes reveal-left {
  from { opacity: 0; transform: translateX(20px); }
  to { opacity: 1; transform: translateX(0); }
}

@keyframes hero-zoom {
  from { transform: scale(1.035); }
  to { transform: scale(1); }
}

@media (max-width: 1100px) {
  .site-header {
    grid-template-columns: 1fr auto;
  }

  .desktop-nav {
    display: none;
  }

  .hero-copy {
    width: 58vw;
  }

  .hero h1 {
    font-size: clamp(5rem, 10.5vw, 8rem);
  }

  .light-heading {
    grid-template-columns: 1fr 2fr;
  }

  .light-heading .heading-note {
    grid-column: 2;
  }

  .audience-grid,
  .model-grid {
    grid-template-columns: 1fr 1fr;
  }

  .audience-card:last-child,
  .model-card:last-child {
    grid-column: 1 / -1;
  }

  .model-card:last-child {
    display: grid;
    grid-template-columns: 1fr 1fr;
    column-gap: 30px;
    align-items: start;
  }

  .model-card:last-child .model-image {
    grid-row: 1 / span 2;
  }

  .technique-section,
  .budget-section,
  .faq-section {
    grid-template-columns: 1fr;
  }

  .process-grid {
    grid-template-columns: 1fr 1fr;
  }

  .process-grid article:nth-child(2) {
    border-right: 0;
  }

  .process-grid article {
    border-bottom: 1px solid rgba(21, 12, 27, 0.42);
  }

  footer {
    grid-template-columns: 1.4fr 0.8fr 1fr;
  }

  .footer-links {
    grid-column: 2 / 4;
  }
}

@media (max-width: 760px) {
  .site-header {
    min-height: 70px;
    padding: 0 18px;
  }

  .brand {
    font-size: 2.3rem;
  }

  .header-cta {
    padding: 10px 12px;
    font-size: 0.7rem;
  }

  .hero {
    min-height: auto;
    padding-bottom: 0;
  }

  .hero-visual {
    position: relative;
    inset: auto;
    height: 58vh;
    min-height: 430px;
  }

  .hero-scrim {
    background: linear-gradient(180deg, var(--plum-deep) 0%, rgba(21, 12, 27, 0.02) 25%, rgba(21, 12, 27, 0.12) 65%, var(--plum-deep) 100%);
  }

  .hero-copy {
    width: 100%;
    padding: 110px 18px 34px;
  }

  .hero h1 {
    font-size: clamp(4.35rem, 21vw, 7rem);
  }

  .hero-intro {
    max-width: none;
    font-size: 0.95rem;
  }

  .hero-actions {
    display: grid;
    grid-template-columns: 1fr;
  }

  .button {
    width: 100%;
  }

  .sticker-stack {
    top: 25px;
    right: 18px;
  }

  .sticker {
    min-width: 106px;
    font-size: 1.25rem;
  }

  .trust-strip {
    position: relative;
    left: auto;
    bottom: auto;
    max-width: none;
    display: grid;
    gap: 8px;
    padding: 18px;
    box-shadow: none;
  }

  .trust-strip i {
    display: none;
  }

  .trust-strip span {
    white-space: normal;
  }

  .cream-section,
  .plum-section,
  .orange-section {
    padding: 72px 18px;
  }

  .split-heading,
  .light-heading,
  .process-heading,
  .area-layout {
    grid-template-columns: 1fr;
    gap: 28px;
  }

  .light-heading .heading-note {
    grid-column: auto;
  }

  .section-heading h2,
  .technique-lead h2,
  .budget-copy h2,
  .faq-title h2,
  .final-cta h2 {
    font-size: clamp(3.3rem, 15vw, 5rem);
  }

  .audience-grid,
  .model-grid,
  .process-grid,
  .budget-facts {
    grid-template-columns: 1fr;
  }

  .audience-card:last-child,
  .model-card:last-child {
    grid-column: auto;
  }

  .model-card:last-child {
    display: block;
  }

  .audience-card {
    min-height: 330px;
  }

  .process-grid article,
  .process-grid article:nth-child(2) {
    min-height: auto;
    border-right: 0;
    border-bottom: 1px solid rgba(21, 12, 27, 0.42);
  }

  .process-grid h3 {
    margin-top: 32px;
  }

  .town-list article {
    grid-template-columns: 1fr;
    gap: 8px;
  }

  .map-frame {
    min-height: 380px;
  }

  .map-frame iframe {
    min-height: 350px;
  }

  footer {
    grid-template-columns: 1fr;
    padding: 58px 18px 88px;
  }

  .footer-links {
    grid-column: auto;
  }

  .copyright {
    left: 18px;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }
}